DQ 4 Secondary Research Essay Example | Topics and Well Written Essays - 500 words

DQ 4 Secondary Research - Essay Example Misleading - Secondary data is often misleading for the researcher as it is that this data had been collected for another purpose. It is merely the interpretation of primary data. The researcher should look from this point of view to understand the difference. Non-updated - Secondary data is collected from old sources. Therefore there sources may not be applicable for current needs. The researcher should check the date and time of publishing to find if the research still applicable or not. Difference in units of measurement - A researcher may mistakenly use the secondary research in his/her own units of measurement without realizing that they were in different units. The researcher should convert the units into the ones that he/she requires. Accuracy - The quality of secondary data depends on who had collected the data and how it was collected. The researcher has to be sure of the accuracy of the data before using it. Therefore the researcher should use renowned sources only to maintain the accuracy of the research. Costly - If secondary data is taken from corporate libraries or archives, the researcher would have to spend hefty sums to gain access to such libraries and archives. Non-paid websites and other sources can be used however authenticity and reliability must also be checked for. UWB is trying to launch a new product and for that purpose it hired a